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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals.

Analytics 493
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How to Analyze Survey Results: A Guide to Mastering Customer Feedback Analysis

Lumoa

So, if you’re ready to transform your customer feedback into a driving force for positive change, dive into this article and learn how to make the most of your customer surveys! Customers are an integral part of any business’s success. How often do you buy travel tickets? Do you pay by card or cash?

Analysis 208
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article thumbnail

A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals.

Analytics 295
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Innovation in Customer Effort

Second to None

So what exactly is customer effort and why is it important? Customer effort is a measure of how easy it is for your customer to travel through the customer journey. Not only does this provide a swift option for their customers on the go, it also reduces wait time for others. Use your Strengths.