Horizon CX

JUNE 10, 2022

A program with a goal such as that can only last so long until the question of return on investment (ROI) arises and it can be proven that a higher NPS score has a direct correlation to improved business outcomes. Where score-chasing becomes the primary objective of CX, programs like those tend to end abruptly or slowly disappear.

Customer Journeys 130

Customer Journeys System Net Promoter Score NPS 130

BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. So what should you look out for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Bold360

DECEMBER 1, 2016

End of the day, these systems are often the main touchpoint for customers and a brand and overlooking these as just a tool can have very negative business results. She has presented at seminars and conferences on leadership, social and digital media, web marketing and branding. Elizabeth Venafro. Christiano Ferraro. ChristianoAFerr.

Software 40

Software Customer Experience Company CRM 40