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Do Your Customers Trust You? Here Are Four Secrets to Discover What They Really Think

Beyond Philosophy

So, today, I thought I would share the four things we advised Bob to do here on our NL, too. However, there is a good news/bad news bit about measuring things. First, the good news; it’s easier to design a survey than you might think at first. Now the bad news; the real challenge is what to do with the data.

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How to Make the Time Your Customers Wait Seem Fair

Beyond Philosophy

For example, an airline’s waiting lounge plays the news. Knowing you are 12th in line isn’t the best news, but it is at least news. The idea behind this first area is if you have customers waiting for 15 minutes, how can you make it not feel like 15 minutes? In short, you should distract them.

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