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Mapping Customer Journeys Through a Systems Lens

Horizon CX

For example, I worked with an organization that developed a voice-of-the-customer (VoC) program with the primary objective of achieving a high Net Promoter Score (NPS). The systems thinking concept can also help us manage the customer journey mapping process differently and more effectively.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. While ad investment is a critical component of any digital marketing initiative, knowing the conversion rate of these ads is equally vital in determining business success. So what should you look out for? What are some good KPI examples?