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Mapping Customer Journeys Through a Systems Lens

Horizon CX

For example, I worked with an organization that developed a voice-of-the-customer (VoC) program with the primary objective of achieving a high Net Promoter Score (NPS). The systems thinking concept can also help us manage the customer journey mapping process differently and more effectively.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Sales revenue Business health is invariably measured by revenue. But measuring your sales revenue accurately can tell you a lot more. Ideally, your sales revenue must exceed your investment to generate that revenue.