Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Diversification Across Channels.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

AWS Machine Learning

NOVEMBER 26, 2023

Solution overview With the rapid growth of digital channels and technology advances that make hyper-personalization more accessible, brands struggle to determine what actions will maximize engagement for each individual user. User B 17141 Subscribe to Loyalty Program 2 0.71 User A 11999 Purchase in “Jewelry” category 2 0.86

Loyalty 75

Loyalty Brands Loyalty Programs Multi-Channel 75

Currency Alliance

NOVEMBER 14, 2019

and a kind of digital ‘goldrush’ without proper strategy. …as Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. disconnects between company leadership and management. as some of the major causes.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40