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Three Types of CS Representatives That Drive Customers Away

Second to None

Research by Zendesk revealed that 67 percent of customers prefer self-services over speaking with a representative while 91 percent claimed that they would use an online knowledge base to answer there question if possible. [3] One upsetting interaction can terminate a customer relationship indefinitely.

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Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)

Thematic

This data is typically stored in documents, CRMs, databases and knowledge bases. It’s important to examine which data is available and needs to be included in your research, based on its scope. I really hate the customer service of this software company” would be coded as “poor customer service”.

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