Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)
Thematic
SEPTEMBER 22, 2021
This data is typically stored in documents, CRMs, databases and knowledge bases. It’s important to examine which data is available and needs to be included in your research, based on its scope. I really hate the customer service of this software company” would be coded as “poor customer service”.
Let's personalize your content