Gamification Innovation ROI Transportation 
CSM Magazine
DECEMBER 22, 2023
Examples of interactive ads that use OOH solutions include augmented reality ads, gamification, and experiential marketing. Gamification adds an element of fun to regular billboards, such as turning it into a game to engage the public.
Currency Alliance
DECEMBER 19, 2022
It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Very rarely do two trips have the same objectives, involve the same people, or comprise the same modes of transportation. Gamification is another area which stands to be improved by AI.
Currency Alliance
MAY 20, 2024
That would allow the bank to set a price that promises the greatest ROI for each segment, or even each customer. The problem is that today, nearly every one of these bank loyalty programs looks exactly the same: little differentiation and little innovation.
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