Fashion, Magazine, Rewards Programs and Touchpoint

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. A disloyal generation?

Loyalty

Loyalty Innovation Travel Loyalty Programs

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Define the strategy.

Loyalty

Loyalty Strategy Loyalty Programs Hotels

Customer Experience Update

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Loyalty Strategy 2019: How to Win in the Next Decade

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