Fashion, Magazine, Rewards Programs and ROI - Customer Experience Update

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? Fighting on multiple fronts.

Loyalty

Loyalty Innovation Travel Loyalty Programs

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty

Loyalty Strategy Loyalty Programs Hotels

Customer Experience Update

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Loyalty Strategy 2019: How to Win in the Next Decade

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