Sat.May 20, 2023

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How to integrate Customer behavior into your journey maps to gain ROI

Beyond Philosophy

Journey Maps can be useless exercises. That’s right…we said it. However, these often-used tools don’t have to be as useless as they usually are. Journey Maps are only useless if you don’t include the customer’s emotional journey in them. Emotional journeys are the “squishy stuff” associated with why customers buy from you.

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Vinod Gupta

2020 Research

Our Around the Globe series takes us to Haryana, India where we chat with Vinod Gupta, SVP of Quant Bidding Operations. Since joining Sago during the Market Cube acquisition in 2021, Vinod has brought his passion for data and a wealth of experience to our team. Discover his thoughts on the importance of diversity and inclusion, the future of market res earch, and more in his Q&A below.

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