Adrian Swinscoe

JULY 10, 2022

Today’s interview is with Assaf Baciu, the Chief Operating Officer and co-founder of Persado. Assaf joins me today to talk about Motivation AI, language, personalisation and […]. The post Unlocking the hidden value of language to drive personalisation – Interview with Assaf Baciu of Persado first appeared on Adrian Swinscoe.

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Optimove

JULY 10, 2022

What is Deferred Deep Linking? Deferred deep linking is a marketing technique which uses external digital channels to reach potential users and safely direct them to content and promotions inside an app. Using deep linking, users do not have to search through an app to find the content they are looking for, after downloading and opening the app, users will be directed to the specific content page connected to the link.

Social Media 40

Social Media Advertising Connections Engagement 40

Optimove

JULY 10, 2022

What is Geofencing Marketing? Geofencing marketing allows businesses to send unique ad campaigns to customers within a defined area. It allows you to use the demographic of customers in an area to send them specified in-app messaging and push notifications. When a mobile device enters the location, it will trigger notifications such as promotions, exclusive offers, or discounts to the mobile device.

Marketing 40

Marketing Advertising Hotels Loyalty 40

Optimove

JULY 10, 2022

What is Marketing Orchestration. Marketing orchestration allows marketers to perform high-quality campaigns faster by coordinating data from multiple platforms. By synchronizing teams, content, channels, workflows, and data, marketing orchestration ensures all resources are working together to improve the customer journey. Marketing orchestration platforms integrate marketing systems and data sources to understand what each customer is doing and determine the next step the customer needs.

Customer Journeys 45

Customer Journeys Marketing Social Media Customer relationships 45

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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