article thumbnail

Partners

Optimove

Arc’s offering allows brands to nudge the shopper down the path to purchase by creating contextually relevant omni-channel content, engagements and experiences that extend the reach and impact of physical and digital activations to drive sales and post-transaction loyalty.

article thumbnail

4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. This metric is usually calculated through average order value, purchase frequency and customer time length. So omnichannel tracking is necessary. Retention and Return Rates.

article thumbnail

Better Personalization: Level Up Your Customer Experience

Kitewheel

Here are some examples: eCommerce brands where the key business driver is conversion. Nest sends a monthly email summarizing behavior, comparing customers to their peers and makes a recommendation based on their location and past behavior. This type of personalization can create lifetime customers and value throughout your business.