Marketing is Morphing. Insight Departments Must Evolve Too
Maru Group
AUGUST 13, 2019
In their model, as insights departments mature, they become increasingly strategic, take a leadership role and prove the return on investment in their efforts. . This fed a thirst for consumer data and proved the value of survey research. They have also developed the Invest in Insights Handbook. of the handbook.
Let's personalize your content