article thumbnail

What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

article thumbnail

Another Amazing Mistake – Customers Revolt!

Beyond Philosophy

Customers voiced their displeasure on their Facebook page and all over social media. If you just make the change and don’t say anything about it, or worse, say the wrong thing about it, it makes customers disappointed and angry. Take the new Starbucks rewards program ( please!). candy bar to 150 (5.291).

article thumbnail

How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.