Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

InMoment XI

APRIL 3, 2024

The digital customer experience has become an essential part of the way that consumers navigate the marketplace. They don’t view a transaction as an online experience, a mobile app experience, or a customer service experience, they view it as one continuous experience that they had.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

SurveySensum

MAY 18, 2023

Customer satisfaction can make or break a company’s reputation, and that’s where retail surveys come into play. By gathering customer feedback, businesses can get valuable insights into what’s working and what’s not. This scenario may seem simple, but it’s critical for any retail business.

Retail 52

Retail Survey Feedback Net Promoter Score 52

Responsetek

MAY 8, 2018

A brand’s reputation, as Bezos highlights, isn’t simply a clever marketing ploy, it is a true representation of a company’s efforts to impress their customers and deliver on their brand promise. Should we focus on retail experience, online experience, or call centre experience? Industry Story – Strategy.

CEM 40

CEM Strategy Insurance Abandon Rate 40