CloudCherry

JANUARY 21, 2020

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Understand the Phases of VoC Maturity.

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

Stella Connect

MAY 11, 2017

Case Study: Using VoC Data to Save the Customer Relationship. For many of our clients, VoC data collection programs not only deliver valuable business intelligence, but also strengthen customer relationships by humanizing the brand. Talk about a return on investment.

Voice of Customer 40

Voice of Customer Data Contact Center Return on Investment 40

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ClearAction

OCTOBER 1, 2018

Artificial intelligence, digitalization, emerging technologies, the sharing economy, and other trends won’t solve what’s shown in these studies: “Only 20% of companies scored 9-10 for seeing a Return on Investment, with a significant 14% of companies scoring 0-2. Reap: quick-wins >> NPS & revenue (now).

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. Voice of the Employee. Voice of the Market. Voice of the Business.

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40

Thematic

NOVEMBER 13, 2018

We have more data than ever before, but drawing insights from that data to actually understand your customers “voice” is extremely difficult. What is Voice of Customer (VOC)? But how do you do it well? This is where a lot of companies take a wrong turn. Improved decision making. Improved operational processes.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101