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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane.

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What Does It Take To Shift To A Human-to-Human Way Of Doing Business?

Maz Iqbal

Filed under: CRM , Culture , Customer Experience , Customer Philosophy , Leadership / Change / Transformation , Uncategorized Tagged: CRM , customer experience , customer service , human to human , quality , strategy. I wish you well and look forward to being in communication after the holiday.

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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Or the customer journey mapping? IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches? What about all the process change / six sigma stuff?

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

Promote organizational alignment: Build a cross-functional team, with representatives from the groups that own sales/marketing, support, policies, operations, product development and other services that drive what the customer sees and experiences. So take a candid assessment and follow a blueprint for getting started.

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CX: Using Intelligent Generosity To Cultivate Customer Delight

Maz Iqbal

This is often seen as a problem – a problem of generating demand to drive sales, and a problem of inventory management. I have yet to see this viewed, by Tops, as an opportunity to delight customers, and … Continue reading "CX: Using Intelligent Generosity To Cultivate Customer Delight".

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What Does The Doublespeak of Customer Love Disguise?

Maz Iqbal

Looking beyond the doublespeak of customer-centricity, customer engagement, customer love to see what is truly there.