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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane.

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What Does It Take To Shift To A Human-to-Human Way Of Doing Business?

Maz Iqbal

The quality that you/i/we experience from the people we interact with, work with, sell to, buy from, makes a huge difference to our experience of living. CRM Culture Customer Experience Customer Philosophy Leadership / Change / Transformation Uncategorized customer experience customer service human to human quality strategy'

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

Promote organizational alignment: Build a cross-functional team, with representatives from the groups that own sales/marketing, support, policies, operations, product development and other services that drive what the customer sees and experiences. Ready to embark on the customer-mapping journey?