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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

Until this difference is recognised and acted up organisations will continue to grapple with the challenge of ‘employee engagement’ Why should I engage with you and your organisation when I do not feel myself cared for – as a unique human being? Does this difference matter? Of course it matters!

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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

Because you can get a bunch of people together and get them doing customer journey mapping without any disruption to organisational politics or day-to-day operations. Is that why customer journey mapping, and VoC surveying, are so common place. And action that actually changes anything worth changing so rare?