Brands, Customer Philosophy, Employee Engagement and Survey

2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

OCTOBER 16, 2014

For most brands, trying to improve performance simply by emulating John Lewis or First Direct can be counterproductive. The rapid and sustainable progress of the top brands is the result of long-term, diligent investment. . Rather, the best dividends come from understanding how to accelerate the rate of customer experience change. .

Customer Journeys

Customer Journeys Case Study Customer Philosophy Customer Experience

Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

DECEMBER 22, 2014

Is it then any surprise that despite the talk of customer loyalty, and all the customer loyalty programmes and tactics, there is so little loyalty between customers and brands. Caring About Employees v Caring For The Employee. Sure, organisations ‘care about’ employees.

Leadership

Leadership Customer Philosophy Employee Engagement Loyalty

Customer Experience Update

2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

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