Is it Time to Do Away with Market Research Departments?
C3Centricity
APRIL 2, 2018
A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Unlike the insight assessment tool from BCG , this evaluator tool looks at insights as the motor or foundation to adopting a customer-first strategy. Storytelling.
Let's personalize your content