Building Customer Trust – with the Citizen at the Heart of the GDPR Experience
CSM Magazine
AUGUST 1, 2017
But even worse – what if you lose all your customer data? No longer just an issue for Marketing, Customer Insights or Compliance. Customer Services will be at the forefront when it comes to dealing with enquires from citizens, Subject Access Requests (SAR’s), engagement, loyalty and churn. WHO is using the data.
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