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Blindspot! What Can’t We See When Examining the Customer Journey?

Clarabridge

We can only view things from our perspective, which makes this whole “understanding our customers” thing so challenging. Watch out for these blindspots in your own customer journey efforts. Surveys are the bread and butter of the customer journey. Remember when we all learned about Net Promotor Score?

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions.

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8 Uses of Artificial Intelligence to Boost Customer Experience Measurement

Pointillist

Text analytics adds context and color to the information you receive through your customer experience metrics. Take for example the Net Promoter Score ® , which is a popular CX metric that captures your customers’ happiness by asking how likely they are to recommend your product or company to others.