article thumbnail

Customer Journey Management – it’s not just about the mapping!

ijgolding

It is a challenging profession for a variety of reasons – largely because it is not ‘black and white’ There is no one way of doing anything when it comes to Customer Experience. As a result, the Customer Experience discipline is most definitely NOT a tick, or check box exercise!

article thumbnail

Listen to Learn, Listen to Earn

CX Journey

This post is about three key exercises to lay the foundation for beginning any customer listening efforts. Used properly, personas keep the customer alive and front and center by the entire organization. They tie in nicely to your journey maps and are necessary to begin that exercise. with the company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If Customer Experience isn’t about Transformation, it isn’t about anything

Ian Williams

In the previous blog, we spoke about the fact that the real benefit of Customer Journey Mapping comes from the pain points, the moments of truth, the wow opportunities and commercial opportunities generated by the exercise, and that these elements can potentially form the basis of transformation activity across the organisation.

article thumbnail

How Customer Success Can Catalyze Customer-Centric Change

ChurnZero

Speaker: Julia Ahlfeldt, Certified Customer Experience Professional. Q: What do you see as the main differences (if there are any) between the Customer Success (CS) and Customer Experience (CX) practice? And then Customer Experience management at its core, is what we’ve spoken about today.

article thumbnail

We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional. You want to see a complete view of your customers, what's going on, trends, etc. blog linkedin twitter Why?

System 338
article thumbnail

Customer Experience Journeys: Map for Actionability

ClearAction

"5 why's"), motivate action planning and follow-through, and set the stage for closed-loop communication with customers. Inspire Voice of the Customer Actions: 12 Ideas. Measure Customer Value the Customer's Way. Customer Centricity Goes Beyond Customer Experience Management.

article thumbnail

The Executive’s Playbook: 3 Affordable Ways to Improve Your Company’s Customer Experience

Michel Falcon Experience

The business world doesn’t need another marketer or salesperson; it desperately needs more customer experience professionals. What would you be more likely to invest in to improve your organization’s customer experience? Here’s an exercise for you to complete. Together, we will make our businesses stronger.