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5 Top Customer Service Articles of the Week 9-19-2022

ShepHyken

4 Ways Brands Are Boosting Customer Loyalty by Scott Clark. CMSWire) Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. This article will look at the ways brands focus on these four elements to enhance customer loyalty.

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15 Helpful Strategies to Reduce Customer Churn

ProProfs Chat

Failing to Deliver as Per Customer Expectations. “ 90% of customers say that brands are failing to meet their expectations. ”. What’s worse is how 94% of marketers are in agreement with the customers about how brands are failing to meet customer expectations. And what are these customer expectations?

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Mastering Online Business: 4 Strategies for Small Online Businesses to Succeed

SurveySensum

Authentic engagement with your audience builds community and brand loyalty. Additionally, leveraging email marketing to maintain direct communication with your customers will enhance your relationship with them, fostering loyalty and encouraging repeat business.

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The role of emotions in CX and how you can use them to design better experiences

ECXO

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. This can be better understood by dissecting the customer journey into two main components: the functional and the emotional.

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A Comprehensive Guide to NPS in Retail

SurveySensum

And it’s not just a temporary trend – even two years later, customers are still embracing the convenience of online shopping. Customer expectations have changed drastically, and businesses need to keep up if they want to stay competitive. But just offering your products or services online isn’t enough anymore.

NPS 52
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The Loyalty Debate, in Association with Loyalty Magazine

Currency Alliance

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Loyalty 58
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Leveraging NPS to Drive Revenue and ROI

SurveySensum

These benchmarks can vary across industries due to differences in customer expectations and competitive dynamics. NPS cuts cost of customer acquisition: According to the research done by Frederick Reichheld of Bain & Company (the inventor of NPS) increasing customer retention rates by 5% increases profits by 25% to 95%.

NPS 52