Customer Expectations Gamification Magazine Touchpoint 
Currency Alliance
JUNE 19, 2019
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.
SurveySparrow
MARCH 21, 2023
Communication channels are more personalized: B2C customer service involves digital communication channels such as social media, mobile apps, chatbots, etc. That’s mainly because B2B customers expect personalized solutions that meet their specific business needs. What’s their biggest pull according to their customers?
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