Remove Customer Change Remove Customer Journeys Remove Customer Relationship Management Remove Management
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey. Refining post-sale strategies to better understand and meet the needs of customers.

Report 91
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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out. CX Problem #3.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Joseph Michelli dives into the genius of Starbucks’ success, interviewing baristas and corporate executives and sharing insider stories about how the company has managed to create an experience that benefits workers and consumers alike. Pennington doesn’t dive into things like cross-channel alignment or journey mapping.

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Battle Scars and Lessons Learned in Implementing Customer Success Systems

CSM Practice

A CS representative has to be able to change management on a frequent basis. Change yourself and your customer’s habits to deliver value. If you can’t even change your own behavior, how do you expect to change others? Changing management is hard but critical to the success of a CS team.

System 49