Pointillist

JUNE 7, 2021

Pointillist surveyed over 1,150 CX, marketing, analytics and customer care professionals from various industries across the world to identify best practices, approaches, benchmarks and tactics used by top performing organizations. “ Companies cannot solve customer needs within the traditional organizational silos.

Measurement 71

Measurement Survey Customer Journeys Management 71

Customer Bliss

APRIL 27, 2018

Many well-intentioned survey efforts are siloed for the purpose of finding out how a product or campaign went over, or another question that needs to be answered. These are often done separately from one another, and are not usually guided by the customer journey to manage timing or prevent survey fatigue.

Effort Score 181

Effort Score Survey Customer Journeys Social Media 181

Kustomer

SEPTEMBER 3, 2020

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. And then you build up your voice of customer engine. Gabe Larsen: (03:52).

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

Qualtrics

FEBRUARY 21, 2020

Banks earn particularly high scores on the effort component of an experience, which shows that the investment they’ve made in delivering convenient, simple experiences through digital channels , especially mobile apps , is paying off. 3) Rapidly adapt to changing needs and expectations. Earning consumers’ trust.

Banking 36

Banking Industry Customer Experience Customer Journeys 36