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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators by 360Connext

Customer experience exists whether you are intentional about it or not. After all, your customer is experiencing the brand via every interaction, touchpoint, service call, and delivery. When leaders say this, what they really mean is, “We’re just getting started with customer experience management.”

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[Infographic] 4 Pillars of CXM Value

Alida

Customer relationships are more complicated and more important than ever as businesses interact with customers across a wide variety of physical and digital touchpoints.

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The customer journey is changing. Is your marketing team adapting?

BirdEye

The sheer number of digital touchpoints that are now available to consumers today means there’s no sure-fire way to know precisely how people discover your products — or what they’ll do next. A customer can discover your business through review sites, social media, or search engines. The post The customer journey is changing.

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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

They explored the adoption of effective Customer Experience management practices amongst the sample and whether the foundations for Customer Experience excellence were in place. Leaders and Laggards face similar Customer Experience challenges.