article thumbnail

4 Reads That Will Help You Prove CX ROI

InMoment XI

Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition. A well-built voice of customer (VoC) program enables organizations to anticipate what new customers are seeking in a brand and thus be ahead of the curve.

ROI 260
article thumbnail

CX Inspiration – A Q&A with Nate Brown, Co-Founder of CX Accelerator

Comm100

You say that “many organizations give an impression of being customer-centric, but in reality are only posturing.” I believe most companies truly want to be customer-centric. Both outcomes will bring you closer to a customer-centric culture, however this is a painful and extended transition.