article thumbnail

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Relationship is not merely the sum of a series of interactions. Personal is more than sending the customer emails and addressing her by using her name.

article thumbnail

Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

The starting point for customer-centricity is authentic care for one’s customers. In so doing, these folks will make it easy and enriching for customers to do business with that organisation. Some folks just don’t get how to use the various customer interaction channels intelligently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want to Improve Your Customer Experience? Start with Your Company Culture

transcosmos Information Systems

Developing your customer service across known platforms such as front line, back office, IT, etcetera, can only take you so far, because if ultimately the company culture is not customer-centric, then sooner or later your company will fall short in. Philosophy .

Culture 48
article thumbnail

Build an Empowered Team with A well- defined Customer Service Philosophy

ProProfs Chat

The second approach makes the customer feel valued and, thus, is a great way to pave your way into ensuring customer loyalty. With the above examples, it is clear that having a customer philosophy is essential in building a bond for life with your customers. . So, how do you create a good customer philosophy? .