Remove Customer Centricity Remove Customer Philosophy Remove Interaction Remove Leadership
article thumbnail

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

Susan Scott, Fierce Leadership. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Relationship is not merely the sum of a series of interactions. Relationships do not reside in CRM databases.

article thumbnail

Want to Improve Your Customer Experience? Start with Your Company Culture

transcosmos Information Systems

Developing your customer service across known platforms such as front line, back office, IT, etcetera, can only take you so far, because if ultimately the company culture is not customer-centric, then sooner or later your company will fall short in. It is the atmosphere where your customer service team works in.

Culture 48