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Are Surveys Really Customer-Centric?

Blake Morgan

When it was created it didn’t account for the explosion of digital customer experiences. Reichheld also agreed that many customer service managers find contact center agents gaming the system; with their pay tied to NPS, it’s not uncommon for agents to only seek high scores. She is the author of The Customer Of The Future.

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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52
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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

They explored the adoption of effective Customer Experience management practices amongst the sample and whether the foundations for Customer Experience excellence were in place. We work with companies just starting out in Customer Experience as well as those who are more advanced along their Customer Experience path.

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2021 Survey: The State of Journey Management & CX Measurement

Pointillist

High performers are more effective at integrating and taking action on their cross-channel customer data. They are more likely to track customer behavior in multiple channels and connect that data across touchpoints or systems. Unfortunately, many organizations struggle to access and unify customer data.

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10+ Years Later: How Customer Experience Has Shaped The Banking Industry

Qualtrics

The banking industry’s transformation from being a CX cautionary tale to one of the highest-scoring industries in our study demonstrates that any company, in any industry, can become customer-centric. 3) Rapidly adapt to changing needs and expectations.

Banking 36