article thumbnail

The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? But that’s shifting—and fast. Modified Recruitment Strategy.

B2C 156
article thumbnail

A First-Time Outsourcing Decision Pays Long-Term Dividends?

GlowTouch

First, the obvious: an online interaction is not the same as a face-to-face transaction. But when your value proposition is built on being a lifestyle brand rather than an eCommerce company, this distinction can get blurred. CSAT for this program is more than 90%, with a first-call resolution rate of 85%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

Instead, we live in a customer-centric world, where metrics like Average Speed of Answer (ASA), Average Handle Time (AHT), and First Call Resolution (FCR) are, by themselves, short-sighted and more focused on controlling costs instead of enhancing the experience. Secrets to Incredible Customer Service with Paul R.

Metrics 219
article thumbnail

The Top 4 Customer Service and Performance Management Trends to Look for in 2018

Stella Connect

Brands need a more integrated stack for a single view of the customer and a real-time view of product inventory. Call center agents need to be trained and have access beyond the ecommerce side: the specifics of click and collect and BORIS, omnichannel policies, and other unique features of the omnichannel buying journey.