article thumbnail

Last-Minute Christmas and Holiday Season Marketing Tips for Retailers

Optimove

Last year, the largest increase in eCommerce sales was on December 23 rd. Not only does this build a sense of involvement and fun among your customer base, it’s also a great way to capture a new audience, introduce them to your business, and (if you’re doing it right) encourage them to stick around. Bottom line?

Tips 52
article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumer banking: money can’t buy loyalty

Currency Alliance

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40
article thumbnail

70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

Equipped with an extensive background in ecommerce and entrepreneurship, he handles all marketing and customer success efforts. On customer retention strategies, his response was as follows. Survey your customers frequently to measure customer satisfaction and handle all shortcomings that the customers raise. “It