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5 Ways Product-Led Growth Will Help You Generate Expansion Revenue

Gainsight

Expansion revenue is money that your company generates from your current customer base. Some common examples include any revenue you earn from upselling, cross-selling, and securing upgrades from existing customers. By doing so, you reveal more product value and inspire your customer base to invest more money in your product.

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4 Ways a Product-Led Approach Can Reduce Your Customer Acquisition Cost

Gainsight

In this article, we dig into the product-led approach and list the four ways it can lower your customer acquisition costs. What is customer acquisition cost? Customer acquisition cost (CAC) is a metric that tells you how much your company is spending to bring in a new customer. It reduces your marketing costs.