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Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

giffgaff, as a matter of course, sends extra SIMs to members. Some folks just don’t get how to use the various customer interaction channels intelligently. More importantly, some folks don’t get customers. How is that possible? Some folks just don’t get mobile. Some folks don’t get social.

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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

When I interact with the organisations that I interact with do I get left with the feeling-experience of being cared for by an organisation? Are there any occasions where I, as a customer, feel cared for? Of course it matters! I, as a flesh and blood human being, do not show up on the organisational radar.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

Freedom to flex resources to capitalize on opportunities and course correct. The path to developing a customer journey map is littered with obstacles. Interview customers, analyze data from your systems, and gather analytics on web traffic, and more. Ready to embark on the customer-mapping journey?