BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Currency Alliance

APRIL 15, 2024

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. Hospitality.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Currency Alliance

JUNE 19, 2019

While martech will continue to evolve rapidly, the low-hanging fruit is in using technology between partners to create more opportunities for customers to earn and burn, and capture a better perspective of what the customer cares about. Of course, the true cost was far higher, because it led to damaging customer experiences.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49