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5 Ways to Improve Customer Service for Your Business

CSM Magazine

The bottom line is that the quality of your customer service determines the overall brand experience, and if it isn’t satisfactory, the average consumer is likely to shop around for other options. Not to mention, excellent support can often offset the effects of subpar products or services.

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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. How to Calculate Social Customer Care ROI. Social media metrics.

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Case study: Tesco and a consumer champion

Helen Dewdney

It was a post about poor customer service and entitled Tesco – Phillip Clarke is no Sir Terry Leahy. But Helen had also asked on social media for people’s comments and gave this feedback too. More blog posts and social media. It all started with a little blog post…. Tesco Chairman.

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Of car dealerships and customer service

Service Untitled

Inefficiency – There is the wasted time while the salesman has to confer with his manager. Use social media to carry your message. GM brought in trainers from the Ritz Carlton to help Cadillac dealers treat customers royally. Negotiations – Car buyers complain about being bullied and intimidated.