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The complete guide to small business consulting

BirdEye

Developing reports and performance analytics for management review. Strategy allows a business to leverage competitive advantages and avoid common industry pitfalls. They should be able to perform market analysis to determine the company’s current position and understand its competitive advantage over its peers.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

Perhaps more importantly, it’s essential that the reports your software provides are readable and actionable. For instance, while the mobile or social channel may be ‘hot,’ many brands look for one-dimensional ‘quick fix’ solutions that focus on this alone when the channel may not even widely relevant to your customers.