Competitive Advantage e-support Net Promoter Score Sports 
BirdEye
OCTOBER 5, 2023
Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. Competitive edge: Good brand perception helps customers easily recognize your brand. A positive image adds to your brand equity.
C Space
FEBRUARY 12, 2020
you think about your brand strategy in a world that no longer has sustainable competitive advantage to rely on? These innovations allow companies to create something new – after which they can enjoy a commercial advantage, for a while. .’ In all markets, innovations happen. There are no answers in the building.
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