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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

In the 21st century, consumer buying behavior research has continued to evolve, with researchers exploring the impact of technology on consumer behavior, including the rise of e-commerce and social media, and mobile devices on the shopping experience. Gender: Men and women may have different preferences regarding products and services.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. Competitive edge: Good brand perception helps customers easily recognize your brand. A positive image adds to your brand equity.

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What’s Next for Strategy?

C Space

you think about your brand strategy in a world that no longer has sustainable competitive advantage to rely on? These innovations allow companies to create something new – after which they can enjoy a commercial advantage, for a while. .’ In all markets, innovations happen. There are no answers in the building.