ChurnZero

JUNE 14, 2023

Don’t let your customer success team go into 2023 with substandard tools. You wouldn’t expect your sales team to sell without their CRM or your marketers to drive leads at scale without marketing automation. Operationalize your customer success team. Invest in a long-term competitive advantage. While 83.1%

Customer Success 52

Customer Success Competitive Advantage Roadmap Customer Voice 52

ClearAction

OCTOBER 25, 2018

Marketers put the long-term interest of the customer above the short-term company conversion goals. Marketers put themselves in the customers’ shoes to serve customers better, thus building a long-term, sustainable competitive advantage.” Marketing’s Role in Employee & Customer Experience Journeys.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. How Do You Build a Voice of the Customer Program? Voice of the Employee.

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40