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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

However, through the application of advanced technologies like Natural Language Processing (NLP), voice analytics, and predictive customer analytics , companies can now unlock the hidden potential of unstructured data, gaining deeper customer insights and improving decision-making processes.

Analytics 488
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5 Easy Ways to Master Customer Intelligence in 2022

SmartKarrot

Your marketing, IT, and customer experience teams are already doing that by accumulating customer data from social media, surveys, websites, and even sales transactions. Customer intelligence tools can help track customer activity, interactions, history, browsing behavior, and more. Invest in the right technology .

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What is Voice of the Customer (VoC)?

Confirmit

Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Why Does Voice of the Customer Matter? Why Implement a Voice of the Customer Program? White Paper.