article thumbnail

Demystifying customer experience

Customer Enthusiast

And since this is my blog, I’ll submit my own definitions: Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer. Customer experience (CX) is the product of any interaction between an organization and a customer. Don’t settle for ordinary. Choose extraordinary.

article thumbnail

The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Further, the CCO’s operating parameters will include the complete span of a customer’s life.

article thumbnail

Customer Experience (CX): Frequently Asked Questions

SmartKarrot

Helps understand customer behaviors better. Continuous engagement via multiple channels helps customer retention. Reduced customer churn rates Greater brand equity Facilitates higher lifetime customer value Reduced costs of service. Does AI improve customer experience?