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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision. Further, the CCO’s operating parameters will include the complete span of a customer’s life.

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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

Helps understand customer behaviors better. Continuous engagement via multiple channels helps customer retention. Reduced customer churn rates Greater brand equity Facilitates higher lifetime customer value Reduced costs of service. Does AI improve customer experience?