InMoment XI

OCTOBER 12, 2022

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Voice of Customer (VoC)?

Voice of Customer 295

Voice of Customer Marketing Social Media Feedback 295

InMoment XI

NOVEMBER 2, 2021

Throughout our decades of experience helping the world’s top brands craft memorable, business-powering Experience Improvement (XI) programs, We like to call them the four economic pillars of customer experience (or the four pillars of CX ROI for short). Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1:

ROI 260

ROI Customer Retention Infographics eBook 260

Comm100

APRIL 26, 2020

In fact, according to Forrester , 72% of businesses say that improving the customer experience is their number one priority. And by the close of 2020, CX is forecast to overtake product and price as the key brand differentiator, according to Jacada Group. Omni-channel unstructured customer feedback makes things even more challenging.

Omni-Channel 130

Omni-Channel Culture Customer Centricity Self Service 130