Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

TechCrunch reports that brands such as Airbnb, Disney, and Twitter have seen a 75% reduction in development lead times by migrating to microservices[i]. Furthermore, if your own brand doesn’t take advantage of microservices, others will – increasing their competitiveness. Today, no brand need submit themselves this risk.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58